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December 29, 2011

When I left Art college in Loughborough, I ventured down south and eventually ended up working in Covent Garden. I took my bike with me, and living in the Twickenham area eventually discovered the North and South Downs. Now being a young northener with a chip on my shoulder, I thought the ‘south’ didn’t have hills or hard terrain. How wrong I was. I still have fond memories of rides out with the Twickenham CC, discovering the beautiful lanes in Surrey and Sussex, and toiling up climbs such as Leith Hill, Box Hill and Ranmore. They also had cracking descents. Problem is I didn’t have a Viner then to enjoy them.

It’s a shame Pure Motion Cycles weren’t around then. I used to ride through West Byfleet quite a bit. I’ve no doubt if I still lived in South West London I would be a regular there, gawping at the Viners they have on display.

Brad and Andy had always been Italian bespoke steel frame fans, so it was only natural that when they set up Pure Motion Cycles, that they become a Viner dealer. They stock a lot of the range, including the steel Divina and Passo, the alu Primus and Vigor Plus and the full carbon frame range including the Titan Karbon.

Boasting (like all Viner dealers) a full fitting and measurement service, they custom build every Viner bike, getting in the finished frameset and building it to the customers exact specification, most of their top end framesets being made to measure. Their finished builds are also pretty eye catching, most sporting colour coded brake cable housing and handlebar tape, and quite a few sporting the Pure Motion lime green colour (like the Kronus pictured above, built for a local triathlete). Pure Motion are also a Miche carbon wheels test centre, and have quite a few built Viners to test ride.

Pure Motion also have a cycle team and have weekly rides which start out from the shop. If you’re interested in test riding a Viner or venturing out with Pure Motion for a ride, please get in touch with either Brad or Andy on

One Comment leave one →
  1. karl juan denton permalink
    January 2, 2012 8:56 am

    i will make sure i pop in next time im down the smoke.

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