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June 8, 2011

In the 1980’s there was a certain MD of Remington who famously advertised his products with the slogan “So good I bought the company”. Well it now seems that the Netherlands have their very own ‘Victor Kiam’!

Erik Willems, who already owns a Mitus, got in touch with me again. He’s been so impressed with his Viner that not only has he got a new Maxima RS, he’s also become the Viner distributer for the Benelux region.

Erik was already a bike fitting/measurement guru, so it made sense to become an agent for Viner, where he could offer made-to-measure frames using his fitting skills and equipment. His new RS was one such made-to-measure bike – equipped with Super Record and Zipp 202’s. Erik describes it as “a super bike”.

Erik is now in the process of promoting his new business – you can get in touch with him at

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